The Pink Stuff: How It Went Viral and What's in This Cleaning Miracle ?

2-3 Years ago, during the COVID-19 pandemic, a cleaning brand went viral on TikTok, making its name all over the West - The Pink Stuff. Users uploaded before-and-after videos of cleaning with their products, and all these #thepinkstuff videos gained over 800 million views! Let’s learn more about this ‘Miraculous’ British universal cleaning brand and see what’s in it!

What is The Pink Stuff?

With its eye-catching pink packaging and a rather straightforward brand name, The Pink Stuff Miracle Cleaning Paste does look more like a tub of ice cream than a cleaning product (just saying, it’s NOT edible!). This British brand may seem like a young brand, but it has been around for over 3 decades, only becoming viral in the West during the pandemic with the help of short videos.

#ThePinkStuff videos have garnered more than 800 million views on TikTok to date. Numerous new videos are uploaded to the platform every minute and this cleaning brand stood out. What’s so special about a cleaning brand that it attracts such a large number of netizens that it created a craze?

Short videos need wow-ing visual effects to grasp the audience's eyeballs, and the ‘miraculous’ cleaning power of The Pink Stuff can do this very magic. With a little assistance from editing, dirty, lime covered kitchen sinks, burned pans and greasy stoves are transformed back to their original splendour.

Having gained a cult-like following, users from all over quickly bought into the product and were indeed mesmerised by the results. The timing was perfect for The Pink Stuff too, we’d have to say, because people are particularly aware of household hygiene during the pandemic, which also contributed to the brand’s success.

What’s So Special About The Pink Stuff?

With so many brands of cleaning products out there, what's unique about The Pink Stuff? We've rounded up a few things that make The Pink Stuff stand out. See if they make it the dream cleaner you're looking for!

‘Miraculous’ Cleaning Power

Yes, the majority of cleaners can do general cleaning and disinfection. But when it comes to the toughest stains, limescale, grease, grimes and more, that is The Pink Stuff’s expertise!

We clean mostly with cleaner sprays and a cloth, but their cleaning power is limited when the stains and grimes have solidified. Spray and wipe just can’t do the job. The Pink Stuff's best-selling product, The Miracle Cleaning Paste, works with scrubbing and rinsing. with its pasty texture, it can fight stubborn stains through deep penetration and some elbow grease. Apply the cleaning paste with a cloth or a sponge, scrub, then rinse with warm water to restore a shiny, clean surface.

Amazing Versatility

The Pink Stuff Miracle Cleaning Paste is the brand’s most versatile product. While many other brands manufacture their products for different purposes, e.g. cleaners for stoves, oven, kitchen, bathroom and more, The Pink Stuff Miracle Cleaning Paste can be used on almost all hard surfaces, making it more convenient and easier to use. What’s more is that you do not need to store at home a number of different cleaners, and thus save more space and money.

In addition to being used in the household, The Pink Stuff can also be used outdoors on tables and chairs, rims of bicycle and car wheels, barbecue stoves, and many more. Its most beloved cleaning feature among young people on TikTok is cleaning sneakers! On the short video platform, people are showing how The Pink Stuff brought their favorite white sneakers back to life. Just apply the product on the soles with an old toothbrush, wait for 15 minutes and rinse to see the delighting results!

Apart from the Miracle Cleaning Paste, The Pink Stuff also launched a variety of products for different cleaning purposes. For people who don’t like to get their hands in actual scrubbing and degreasing, The Pink Stuff have spray cleaners as an alternative, and these other products will be introduced at the end of this article.

No Pungent Smell of Chemicals

Most cleaning products rely on bleach and chemicals for their cleaning powers, but these are the very ingredients that cause allergy and other irritations, including allergic rhinitis, eye irritation, swelling skin and rashes. And even though not everyone will experience these symptoms, invisible chemicals released into the air can still harm children and pets.

All The Pink Stuff products contain no bleach or toxicant, and are added with a natural rhubarb fragrance. The non-pungent and pleasant, fresh fruity fragrance makes cleaning a lot more enjoyable! What ingredients are used in The Pink Stuff to give such superb cleaning power without the use of chemicals? We’re going to find out.

Is The Pink Stuff Safe?

All products from The Pink Stuff are made from 99% natural ingredients. The Pink Stuff eliminates all the harmful ingredients commonly found in cleaning products, including GMOs, paraben and triclosan, for truly non-toxic and safe cleaning products.

Take The Pink Stuff Miracle Cleaning Paste as an example, it uses a vegetable oil-based formula with other natural ingredients such as soap, baking powder, and quartz. The gritty texture of the paste enhances its effectiveness in physically removing marks and solidified stains, while the other ingredients do their magic in degreasing and cleaning.

Being harmless to humans and pets too, The Pink Stuff, is a basic requirement. They take a step further in ethics and sustainability - all their products are vegan and cruelty-free, thanks to the natural ingredients used in the products, they will cause no harm to the environment even if they are accidentally spilled. The Pink Stuff could proudly say that they are eco-friendly!

The Pink Stuff Products

The Pink Stuff Miracle Cleaning Paste 850g

The brand’s best-selling product is now available on Spot On! Now we’ve learned how wondrous this product is - grease, stain, rust and mould removal are all within the league of this miracle paste. Works on saucepans, cooker tops, sinks, uPVC, barbecues, ceramic tiles, glass, showers, garden furniture and so many more. Just be careful when applied on glass, ceramic, highly polished steel surfaces and the like. If applied with too much pressure, its gritty texture could scratch these surfaces!

The Pink Stuff Miracle Multi Purpose Cleaner 750ml

If you don’t want to get your hands dirty by scrubbing; or if you don't have tough stains or heavy greases in the household, try this multi purpose spray cleaner for The Pink Stuff’s natural and non-toxic cleaning power! Just spray and wipe to clean away stains, grease and dirt, leaving surfaces with streak-free shine!

The Pink Stuff Miracle Toilet Cleaner 750ml

The Pink Stuff’s toilet cleaner has got your toilet covered! Excellent at sanitising and deodorising, this gel-textured cleaner can attach and seep into stains for effective stain removal. Use it 3 times a week to remove and prevent limescale for a shiny and pleasant toilet!

Spot On strives to source daily and household products from all over the world at an affordable price. We’ll bring more well-received and effective products like The Pink Stuff into the Hong Kong market. Stay tuned!

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