Always follow the label directions: Brush twice a day and not more than three times, minimise swallowing and spit out. If irritation occurs, discontinue use. Keep out of reach of children. Not suitable for children under 7 years. Talk to your doctor or dentist as soon as possible, if you experience swelling of the mouth or face . In the unlikely event of the pump failing, hold button down and firmly push up the inside base. Do not use if plastic wrap is missing or not intact.